William S. Ayer
Chairman, President and Chief Executive Officer
Alaska Airlines and Alaska Air Group
Dear Mr. Ayer,
I recently took a flight from Anchorage, Alaska to Seattle, Washington on Alaska/Horizon. I can only begin to imagine how difficult it is to run an airline in the current economic and security environment and at the same time create […]
Mistakes certainly happen but how you recover from them can make a lasting impression on your customers.
Recently, I took my son to a doctor’s appointment. After a 45 minute trip to get to there, park and make our way through the building, we were informed nonchalantly that the appointment had been canceled earlier that […]
Question: How do you build an outstanding company?
Answer: Start with a commitment to establish a culture of delivering outstanding service to your customers. “OK, fine”, you say. What the heck does that mean and how do you actually do that? The two most important prerequisites are:
The top leadership (President/CEO) must be convinced that […]
The Principal Consultant and the President of Green Peg, a company that helps organizations improve the quality of service they provide to their customers and employees.
